Meet the Team
Kristina Campbell
Principal
Kristina Campbell is an experienced scientific and medical writer with knowledge of communications strategy and execution. She specializes in the microbiome, nutrition, and health, frequently authoring articles for print and digital media around the world; she is also author of The Well-Fed Microbiome Cookbook and co-author of the academic textbook Gut Microbiota: Interactive Effects on Nutrition & Health. Kristina enjoys working for clients throughout Europe and North America to advise on product and clinical development, shape education and communications, and foster genuine engagement with healthcare professionals and consumers. She loves thinking about overlaps between microbiology, nutrition, business, and philosophy. Kristina holds degrees from the University of Toronto (B.A. Hon) and the University of British Columbia (M.Sc.) and now lives in Victoria, Canada. When she's not writing, she enjoys sailing, yoga class, and getting lunch at food trucks.
Joy Yiu
Director of Digital Marketing
Joy Yiu is a Vancouver-based Director of Digital Marketing. A social media expert, Joy has been owning the social media presence and designing websites for companies for the last four years. Her skill in digital marketing is fueled by her passion for the fine arts, namely photography and music. Born in Kaohsiung, Taiwan, Joy has called Vancouver her home her entire life and has had the opportunity to graduate from the University of British Columbia with a Bachelor's of Science in Biology. To this, Joy attributes her attention to detail in her work; valuing work-life balance, she is grateful to have found a way to integrate her passions into her work. She is both an avid traveller and a dog lover.